Integrated supply chain
platform in Vietnam
Operating Masan's
supply chain
The Supra Joint Stock Company was established in March 2022 as the dedicated logistics subsidiary of Masan Group — one of Vietnam's major consumer corporations.
The Supra is responsible for delivering 60% of WinCommerce's total commodity output — operating WinMart, WinMart+, and WiN stores. The network covers over 3,700 retail points across 62 cities and provinces throughout Vietnam.
Our office is located at 23 Lê Duẩn, Bến Nghé Ward, District 1, Ho Chi Minh City, Vietnam.
Foundation
The Supra Joint Stock Company was established as Masan Group's dedicated logistics subsidiary to build a modern supply chain platform.
Network build-out
Expanded to 10 distribution centers across Vietnam, including both dry and cold storage facilities.
WinCommerce partnership
The Supra is responsible for delivering 60% of WinCommerce's total commodity output, serving over 3,700 retail points across 62 cities and provinces.
Cost performance
Achieved an 11% reduction in logistics cost of goods across the WinCommerce network.
Our mission
To build a modern, technology-driven supply chain platform that optimizes distribution operations across Masan Group's retail and manufacturing ecosystem, delivering measurable efficiency gains and value to Vietnamese consumers.
Our vision
To be a trusted, integrated supply chain partner in Vietnam — connecting manufacturers, distributors, and retailers through a seamless, data-driven logistics network.
Technology-driven
We deploy WMS and TMS platforms to improve operational efficiency and provide real-time visibility across our network.
Partner-centric
Every decision is made with our partners and end consumers in mind — from shelf availability to last-mile delivery speed.
Data-driven
We use data and analytics to continuously improve our operations, reduce costs, and deliver measurable results.
Reliability
Consistent, on-time delivery across 62 cities and provinces is the foundation of trust with our retail partners.
Continuous improvement
Our 11% reduction in logistics cost of goods reflects our commitment to ongoing efficiency gains for all stakeholders.
National reach
Our 10 distribution centers provide comprehensive coverage across Vietnam, from Hà Nội to Cần Thơ.
The team behind The Supra
Chi Le
Ambient Retail & Phuc Long Logistics Director
Phu Vu
Director of Transportation
Anh Nguyen
HR Director